Glion | Switzerland | Role of Luxury Brands in Global Recovery | Webinar on May 18 at 7PM (GMT +4)


Management hôtelier : Glion et Les Roches innovent avec une ...

This webinar will introduce you to the concept of luxury and its characteristics. We will look into experiences which have redefined understanding of terms such as ‘product’ or ‘service’ and which are currently being transformed under global confinement restrictions. Finally, we will focus on self-development techniques to help you prepare for entering the luxury industry as part of your future career.

Find more about our guest speaker:

Dr Barbara Czyzewska | Head of Luxury Marketing and Brand Management Barbara has a strong academic background in hospitality and tourism, with particular expertise in marketing and branding in luxury hospitality. Prior to joining Glion, she led the MA Luxury Hospitality Management program at the University of West London. She holds a PhD in Hospitality Management and a Postgraduate Certificate in Teaching Vocational Subjects. Barbara recently published a book entitled ‘The Story of Hilton Hotels: Little Americas’.


  • May 18th at 7pm UAE time (5pm Swiss time) – Dreaming up a new world – the role of luxury brands in global recovery – Dr Barbara Czyzewska, Head of Luxury Marketing and Brand Management, Glion
  • May 25th at 7pm UAE time (5pm Swiss time) – Managing Events: Rising to the Challenges of Covid-19 – Giovanni Manfredini, International Event Management Specialization Lead, Glion
  • June 1st at 7pm UAE time (5pm Swiss time) – Rebuilding and Advancing Hospitality after COVID-19– Dr. Dimitrios Diamantis, Dean of Graduate Studies, Les Roches
  • June 8th at 7pm UAE time (5pm Swiss times) – Trends in the food industry: The impact of social distancing – Susanne Welle, Dean of Undergraduate Programmes, Les Roches


See links in the document above for webinar details.


May 18 2020


7:00 pm - 8:00 pm



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